Marketing and tech development agency, the NeverWhatIf (NWI) Group, have launched a new podcast delving into the complex world of dating, whilst working on creating their own dating app.
Featuring the advice of special guests and dating industry experts, the ‘How To Build A Dating App’ Podcast promises to investigate the world of modern dating, what it takes to find someone in 2019, and the extraordinary nuances around dating apps. The podcast’s hosts, who form the NWI marketing team, will assess the current dating landscape and online dating trends over the 10-episode first season of the show.
Michael Hurcum, NWI marketing manager and producer of the podcast, said: “When researching dating apps, we discovered so many frustrations with 21st century dating – as well as some major success stories. It seems that everyone either knows someone with an interesting dating app story, or has one of their own”.
He added: “So we talked to the experts – not only to educate ourselves on the dating world and what it takes to actually build an app, but to share our findings with the public, many of whom will no doubt relate to some of the issues discussed on the show and find them interesting”.
The podcast’s first guest is John Kershaw, founder of the dating app Bristlr and social app creation platform M14 Industries, who successfully pitched his business idea on Dragon’s Den in 2017 and achieved bid offers from all five dragons. Speaking about his experience on the show he said: “Chatting with the hosts about the ins and outs of online dating was great fun. It’s really enjoyable to talk frankly about an industry which is often shrouded in mystery, especially with a team looking to jump right in! I’m excited to see where they go from here”.
Another podcast guest is Hayley Quinn, Match dating coach & 1 million view TED speaker who has also appeared on The Apprentice, Celebs Go Dating, 4Music and Sky News as a dating expert. She added: “The dating industry isn’t all about heart-eyed emojis. It’s about strategy, marketing, and really identifying what people’s needs are in a shifting dating landscape. I’m really happy to have been able to connect with the HTBADA crew at this stage in their journey down the online dating rabbit hole”.
‘How To Build A Dating App’ launches on 3rd June with the first 3 episodes and is available for free on all major podcast platforms including Apple Podcasts, Google Podcasts, Spotify, Alexa and Stitcher. The team are currently working on plans for a second season. You can find out more at howtobuildadatingapp.com.